Fuel the funnel from message to change: Research shows human-centered stories are 20% more memorable than facts and figures. For the people you need to care about your cause, remembering leads to caring, caring leads to action. Storytelling is a fundamental part of being human: Storytelling for good, works.
It’s your story.
Tell it well.
“It is through stories that we change the world. Matter helps organizations of all kinds and sizes do this on behalf of their own missions and causes.”
— Jen Sizemore